Cities and Icons: How Mason’s Pants Get Their Names

Every name at Mason’s is a declaration. Behind each pair of trousers lies a story, a reference, a face, a place. Not just garments, but characters. Each model is born from a clear image — an inspiration that takes form.

Season after season, Mason’s builds its own language. It weaves memory and modernity, paying tribute to figures who transformed the way we dress and to cities that embody its essence.

The names, like the garments, do not follow trends. They express identity.

Female Icons: Style, Strength, Naturalness

In Mason’s collections, female names are not tributes. They are reflections of personalities that continue to inspire. Each represents a way of interpreting elegance — a different measure of character.

The Jaqueline pant is the archetype of essential elegance. Inspired by Jacqueline Kennedy, an icon of refined and understated style, it translates her spirit into precise, effortless construction.

Pure slim fit. Clean lines, balanced proportions. It naturally follows the body. For FW25, crafted in velvet, it enhances depth and presence. Welt pockets and a coin pocket highlight sartorial care. A pant that doesn’t seek attention — it earns it through the coherence of its form.

Evita, dedicated to Evita Perón, expresses strength as a form of elegance. A relaxed fit pant — fluid yet determined. Designed to follow movement with natural grace. A model unafraid of presence, like the woman who inspired it: determination, dignity, freedom.

Malibu embodies the most relaxed, contemporary soul of the Mason’s collection. A relaxed fit pant with a slightly dropped crotch and an elastic waistband. Designed for those who live style naturally, seeking a more laid-back alternative to classic models.

Its construction blends comfort and presence, offering a modern interpretation of the Californian attitude that inspires it: spontaneous elegance shaped by movement and freedom. A piece that perfectly reflects Mason’s new balance between tailoring and dynamism. Form adapts to movement without losing precision.

Dallas, part of the Icon line, brings workwear language into Mason’s tailoring. Crafted from soft canvas, it retains functional details like the carpenter pocket and hammer loop, reinterpreted as aesthetic accents. Its name recalls the industrial and productive spirit of the Texan city — transformed into a symbol of authenticity and strength.

In each of these models, the name is part of the project. Not a label, but an extension of Mason’s identity.

Male Inspirations: Cities, Character, Balance

In Mason’s menswear, names are never chosen at random. They refer to places that, beyond geography, represent attitudes — different ways of interpreting tailoring and everyday life.

Each model tells part of the brand’s identity: from Italian tradition to international vision, and the military roots that defined its language.

Torino is the meeting point between rigor and comfort. A pant that reflects Italian sartorial precision. Slim fit with a clean construction that doesn’t compromise wearability. Clean lines, balanced proportions. Designed for the man seeking harmony — naturally shifting from formal to casual.

Milano represents its sharpest version. Extra slim fit that follows the body with tailored precision. It merges discipline and motion, faithful to the spirit of the city it’s named after: dynamic, elegant, modern. Its defined silhouette makes it one of the most sartorial expressions of the FW25 collection.

New York symbolizes Mason’s international vision. Born from the energy of the city that never sleeps. Regular fit for maximum versatility and adaptability. Cosmopolitan, able to move between worlds without losing coherence — it embodies the brand’s philosophy: tailoring made to live, not just to be admired.

Osaka brings Japanese precision and minimalism to Mason’s menswear. Carrot fit: volume at the hips, tapered leg. A balance of architectural proportions and controlled lines. Its strength lies in restraint. Silent, meditative elegance that shows Mason’s ability to dialogue with distant cultures while preserving coherence and identity.

Chile bridges the brand’s origins and its present. It recalls military tradition with a contemporary touch. Extra slim fit that translates discipline into an urban line. Authentic, solid, and timeless. It preserves the memory of the uniform while reimagining it for modern life.

In all these models, the name is not a detail — it’s a declaration. Every Mason’s pant carries a precise idea of character: a way of being that unites form, substance, and awareness.

Names and Identity

For Mason’s, naming a pant is never a casual act. It’s a way to tell the story it was born from, the personality it represents, the era it belongs to.

Inspired by a woman who redefined elegance or by a city that embodies energy and measure, each name holds a fragment of the brand’s identity.

Mason’s pants don’t just carry a label. They carry heritage, language, and a vision of the world — evolving while remaining true to their roots.

FAQ – The Origin of Mason’s Names

Why do Mason’s pants have proper names?

Because every name tells a story of identity. It’s not a label — it’s a statement of style and character. Mason’s models are born from real inspirations: women who redefined elegance, cities that embody rhythm and balance. They transform these references into sartorial language. The name becomes part of the design — a bridge between history and the brand’s contemporary vision.

What do the names of Mason’s men’s trousers represent?

The names of the men’s models refer to places that define the garment’s character. Torino and Milano: precision and rigor of Italian tailoring. New York: international vision. Osaka: restraint and balance. Chile: the brand’s military origins. Cities that represent not just geography, but a way of living style.

Why do some women’s pants have personal names?

Because they’re inspired by women who transformed the concept of elegance. Jaqueline: the essential grace of Jacqueline Kennedy. Evita: the strength and freedom of Evita Perón. Malibu and Dallas: reinterpret two distinct sides of Mason’s femininity — spontaneity and solidity. Each name is a fragment of personality, a way to make style recognizable over time.