The Logo Limited Edition line by Mason's among the Carrara marbles
Mason's has chosen Franchi Umberto Marmi, a stone company from Carrara, as a shooting location to highlight the Logo Limited Edition line of the men's collection for SS23. The Logo Edition line indicates the special part of the men's collection that is presented in limited edition. The items that are part of this capsule are original pieces from the historic archive, reinterpreted and updated in fit and details, and characterized by the "“stamp”", which is a detachable velcro patch that hides the Mason's logo. The intention is to create items with a 100% Mason's DNA but extremely sophisticated in terms of fabrics and technologies used.
Franchi Umberto Marmi: from its origins to today
In the municipality of Carrara, a city in Tuscany considered the “capital of marble”, there are different companies that have been working in the stone sector for years and that contribute to the worldwide spread of the culture of this precious natural stone, which is an authentic expression of “Made in Italy”. Among the various companies, Franchi Umberto Marmi stands out the most, proving to be one of the main leaders in the production and distribution process in the Carrara marble district. And it is precisely for this reason that Mason's chose this activity.
The company began in 1971 and day by day, thanks to deep determination, the business has grown and become a solid certainty that can count on the work and dedication of over 40 employees. The company is inspired by a continuous search for excellence and the perspective of a better future, adopting a creative, responsible and modern vision typical of Industry 4.0.
The values and vision of the company shared by Mason's
Franchi Umberto Marmi can be considered a real luxury marble boutique that speaks of a timeless beauty synonymous with value, elegance and excellence of “made in Italy”. Stone is, in its essence, a project, stone is designing together, throwing the heart, head and ideas forward in respect of a philosophy that puts responsibility at the center with the aim of creating not only profit but also human value.
For its part, Mason's combines tailoring, contemporary design and research on the most precious materials for an aesthetic that serves function. Its strengths can be summarized in these elements: experimentation, continuous research by the staff, verification of materials, research of elegance and beauty. All this makes Mason's synonymous with luxury fashion that speaks of Italian sartorial tradition, just as Franchi Umberto Marmi speaks of excellence and expression of “made in Italy” in the stone sector.
A look at the items in the Logo Limited Edition line of the SS23 collection
The Logo Edition line is a real essential and complete wardrobe, in fact, it includes both outerwear items such as jackets and jackets as well as t-shirts and polos. As for the pants, most of them are men's cargo pants with a relaxed fit in both cotton and latest generation fabrics such as nylon, cotton, and stretch gabardine: this line in fact has a very strong connection with the brand's cargo-archive origins and expresses the desire to carry forward in a sophisticated way all the cargo-archive part of the brand.
For men who want a sophisticated and urban outfit, perfect for the spring season of 2023, our designers recommend the Rio de Janeiro cargo pants in stretch gabardine. These men's cargo pants feature a lightweight and comfortable fabric that dries quickly, as well as a drawstring waist, typical cargo pockets, and logo detail to add a trendy touch. The Rio De Janeiro model can be paired with either the piquet polo, which is also part of the Logo edition, or with the technical jacket in the same color and fabric, for a complete outfit.
