The Athleisure Style
At the event MareDiModa '24 in Cannes, the fashion world highlighted the unstoppable rise of style Athleisure, a trend that combines comfort and style in a single versatile clothing proposal. This event, a benchmark for innovative fabrics and swimwear trends, showcased how athleisure is becoming a key player in the contemporary wardrobe.
In recent years, s sportswear has gained more and more space in everyday use, reflecting an active and dynamic lifestyle. Women have been pioneers of this evolution, incorporating sportswear into their more formal outfits and making athleisure a widespread and beloved trend.
But what does Athleisure really mean?
The term comes from the fusion of "athletic", referring to physical activity, and "leisure", indicating free time. Athleisure is thus a philosophy that aims to combine the practicality and comfort of sportswear with an urban and sophisticated aesthetic.
It is a movement that promotes the use of sports-inspired pieces in elegant or formal contexts, breaking down the barriers that once clearly separated sporty style from glamour. Athleisure clothing is no longer relegated to the gym or leisure time, but also finds its place in professional and social settings, thanks to its ability to make the wearer feel comfortable without sacrificing style.
Mason's has responded to this need by creating pieces that combine functionality and glamour, using soft and lightweight fabrics with modern and dynamic designs. The collection
Mason's Athleisure for Fall-Winter 2024
The collection features high-quality materials, ideal for facing low temperatures without sacrificing comfort and elegance. Among the standout pieces is the Easy Straight Women's Chino Pants, characterized by a straight and fluid cut, perfect for ensuring freedom of movement.
This piece pairs perfectly with the City Field Women's Field Jacket, creating a sporty yet feminine ensemble, ideal for leisure or travel.
Ultimately, the Athleisure line from Mason's represents a new way of dressing—relaxed, contemporary, and absolutely trendy, that does not sacrifice elegance and femininity. A wardrobe capable of meeting the demands of a constantly moving life while always maintaining a touch of distinctive style.
