Men's cargo pants, Chile model in "streetwear" version
Cargo pants represent the origin and soul of the company and encapsulate the history and experimentation of Mason's. They are pants and bermuda shorts that hark back to military-inspired garments with multifunctional pockets and accessories. Today, this garment is sophisticated, pure, technological, and trendy, featuring camouflage patterns or solid colors with soft washes. It has become Mason's most beloved and sought-after item, one that transcends seasons and becomes a faithful travel companion.
For the presentation of cargo pants, Chile model, Mason's chose one of the most scenic landscapes in the city of Carrara: Cava Gioia.
Cava Gioia and Kobra's David
Cava Cima di Gioia, belonging to the stone company Gualtiero Corsi, is located at approximately 850 meters above sea level, marking the border between the cities of Carrara and Massa within the splendid setting of the Apuane Alps. From this quarry, some of the world's most prestigious and famous marbles are extracted, perfectly suited for architecture and interior design. In the past, Carrara marble was highly appreciated by renowned Italian artists such as Michelangelo and Canova, who chose this stone as their preferred material for their major works of art.
The most widely known Carrara marble statue is undoubtedly Michelangelo's David. It is a grand, impeccable work masterfully crafted, expressing an unimaginable strength and power, concealing within something gentle, delicate, and beautiful.
In this incredible natural scenery of the Apuan Alps in Carrara, in 2017, Eduardo Kobra, a famous Brazilian street artist, depicted his version of Michelangelo's David on the highest wall of the quarry. The artwork stands 12 meters tall and 10 meters wide, and the Brazilian artist spent approximately a month working on it, climbing the white wall every day. Kobra's version of David is an explosion of colors with a strong visual impact, a laborious but extraordinary result. In a sense, this experience was like bringing David back to the Carrara marble quarry from which he originated.
Cargo pants, Chile model
The best-selling cargo model is Chile: a slim-fit pant with clean details that make it perfect for the city and irreplaceable during leisure time. The garment has been revisited in a contemporary urban key and is made sophisticated by its fit and precious details such as studs, embroideries, and prints, while still retaining the typical characteristics of functional clothing with pockets and zippers to hold essentials or transform full-length pants into cargo shorts.
With the "Re-Imagined Chile" project, this pant, both in its long and bermuda versions, was worn by a group of young skaters in Cava Gioia, in front of the striking mural by Eduardo Kobra. Just as Kobra reimagined David, Mason's has reimagined its Chile pants in a new streetwear vision that resonates with a younger and fresher audience.
This means that the design or style of the pants with cargo pockets has been revised and adapted to be more modern, contemporary, and appealing to the tastes of young people. Furthermore, the specific location of Cava Gioia and Eduardo Kobra's mural have imparted a unique and suggestive atmosphere to the project, thanks to their cultural and artistic relevance and impactful aesthetic component.
