Mason's and the Trouser: The Distinctive Symbol of a Brand
Mason's is the epitome of style, craftsmanship, and innovation in the clothing industry. But more than any other element in the wardrobe, the trouser has become the emblem of our identity. It’s not just a piece of fabric sewn together; it’s a true statement of what our brand represents: a synergy between tradition and innovation, a blend of craftsmanship and technology, a perfect balance between comfort and aesthetics.
Every trouser from Mason's tells a story through time, narrating the evolution of a small tailor shop in Carrara that has become an international brand, never forgetting its roots.
The Origin: From Artisan Tailoring to Global Industry
The journey of Mason's begins in Carrara, a Tuscan town famous worldwide for its fine white marble. Initially, our company was born as a modest artisan workshop, but with a clear goal: to produce high-quality clothing for an international audience.
Over the years, the demand for our products has increased, bringing with it the need to expand production. However, even as we evolved into a large-scale industry, we have always maintained our commitment to craftsmanship and excellence.
The Creation of a Mason's Trouser
Every trouser that leaves our production is crafted with the same care and attention to detail that characterizes an artisan workshop. Our production lines are made up of skilled tailors whose experience and manual skills represent an invaluable heritage. Their expertise and passion are reflected in every inch of our trousers, both for men and women.
The process of creating a Mason's trouser begins with the design and development of the pattern: this first step is crucial as it establishes the guidelines for creating the garment.
Our pattern makers design the patterns with great meticulousness: every cut, seam, and detail is studied to ensure the perfect fit. We firmly believe that every body is unique and deserves a garment that expresses it best; that’s why we dedicate ourselves to a continuous process of prototyping and refinement.
Once the pattern is finalized, we proceed to create the first prototype, completely handmade. This prototype allows us to preview the fit quality and the aesthetics of the garment. After reviewing the first prototype, we analyze any improvements and modifications to be made, always aiming to create the ideal trouser.
However, a trouser is not just a matter of shape and fit: color and fabrics infuse life and personality into the garment. Here comes another fundamental aspect of our production process: garment dyeing and the ongoing search for cutting-edge fabrics.
The Details That Make the Difference: Garment Dyeing, Artisan Treatments, and Fabric Research
The color is a fundamental element of any garment: it not only gives vitality and character but can also influence our mood and how we are perceived by others. For Mason's, color is a primary aspect, and to make our trousers unique and “alive,” we use the technique of garment dyeing. For those unfamiliar, this process involves dyeing the completed garments rather than coloring the raw fabric. The result? Trousers that maintain their brightness and beauty over time, resisting washing and everyday wear thanks to a deeper coloration.
Mason’s is also a pioneer in the field of washing and artisan treatments, and thanks to this established expertise, it has created iconic, modern, and trendy garments.
But our journey toward innovation doesn’t stop here: our style office is constantly searching for new fabrics and materials to further enhance the comfort and durability of our products. We started with 100% cotton fabrics, exploring solutions like stretch materials that perfectly adapt to the body's shape, offering superior fit.
Our story shows that it is possible to grow while remaining true to one’s roots, combining industrial evolution with the art of craftsmanship. This is our commitment, our mission: Mason's and the trouser, a journey of passion, mastery, innovation, and respect for the environment.
