From Antiquity to 2025: Linen Revives with Mason’s
Linen is one of the world's most ancient and appreciated fabrics, known for its freshness, strength, and versatility. Originating from the temperate regions of Europe and Asia, linen is made from the plant Linum usitatissimum, cultivated for its long, strong fibers. Mason's has chosen this fabric for its Spring-Summer 2025 collection, offering pieces that combine tradition, quality, and contemporary design.
Why Choose Linen?
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Natural and eco-friendly fabric: Linen is a sustainable choice, as it requires less water and pesticides compared to other textile crops. It is also completely biodegradable, helping to reduce environmental impact.
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Freshness and breathability: Thanks to its porous structure, linen is highly breathable, making it ideal for hot months. It absorbs moisture and dries quickly, keeping your skin fresh and dry.
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Strength and durability: The fibers of linen are extremely resistant, making the garments long-lasting over time. As years go by, linen becomes even softer and more pleasant to the touch.
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Unique aesthetics: Linen has a natural and slightly irregular look, giving it an air of informal elegance. It’s perfect for a casual chic look or for a relaxed, refined atmosphere.
The Torino Shirt: Icon of Style and Comfort
In the Spring-Summer 2025 collection by Mason’s, the Torino shirt stands out, a men’s shirt in linen that perfectly embodies the essence of a modern and timeless style. With its clean design and impeccable fit, this shirt is for the man seeking comfort and refinement. The linen used ensures maximum breathability, making it perfect for the warmer days, while the tailored details, such as the Mason's "M" rivet on the cuff and the long sleeve, add a touch of elegance.
The Torino shirt is versatile and suited to various occasions. It can be paired with chino pants for a casual look, or with elegant trousers and loafers for a more formal event. It is also perfect under a light blazer, creating an ideal outfit for work or a summer event.
How to Care for Linen
Linen is easy to maintain, but requires some care to preserve its beauty:
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Wash at low temperatures and preferably by hand.
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Iron while still slightly damp for a perfect result.
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Avoid excessive use of bleach, which could weaken the fibers.
Linen: A Fabric That Tells a Story
Linen is a fabric that combines tradition and modernity, offering comfort, style, and sustainability. With its 2025 collection, Mason’s celebrates this material through pieces like the Torino shirt, which represent an invitation to discover conscious and timeless fashion. Whether you're looking for a garment for the summer or a fabric that respects the environment, Mason’s linen is the perfect choice.
